1
Competitor roadmaps
Listed Japanese rivals publish 決算説明資料 every quarter stating what they will ship and which segments they are chasing.
Japan competitive intelligence retainer
Your Japan market is public. Your team still cannot read it.
Hapito turns Japanese primary sources into a short English monthly brief: what named competitors shipped, how packaging moved, what buyers actually complain about, and one action worth taking.
Built for foreign B2B SaaS with Japan intent — not for Japanese corporate procurement cycles.
The problem
A non-Japanese SaaS company decides Japan is worth trying. They translate a site, appoint a reseller, or post a Japan role. From that moment they are operating on almost no market information — not because the information is hidden, but because it is in Japanese.
2
Buyer language
ITreview and BOXIL reviews explain, in detail, why a Japanese buyer chose the local product over the foreign one.
3
Pricing reality
Packaging, seat models, and initial fees live on Japanese pricing pages and PR TIMES releases — not on G2.
If your only Japan signal is a distributor report, you do not have competitive intelligence. You have a filtered sales narrative.
Who this is for
Primary buyer
VP International, Head of Expansion, Country GM, or Head of Localization at a Series A–C non-Japanese B2B SaaS company.
Qualifying signals
Japan intent without Japan capability: a /ja page, reseller/distributor only, Japan job posting, few or zero Japanese reviews while a local rival has many.
Strongest segment: reseller- or distributor-only Japan presence. Intent and budget already exist; the partner is not a neutral intelligence function.
What you get every month
Standing contents of the Hapito brief:
| # | Section | Primary sources |
|---|---|---|
| 1 | What each named Japanese competitor shipped or announced | 決算説明資料, PR TIMES |
| 2 | Pricing and packaging movements | Competitor pricing pages |
| 3 | What Japanese buyers are complaining about | ITreview, BOXIL (quoted + translated) |
| 4 | Category positioning shifts | Japanese comparison roundups |
| 5 | One recommended action | Synthesis for your GTM week |
What this is not
Not Japan market-entry theory
Nihonium and others already own the “how to enter Japan” guide. Hapito is ongoing competitive monitoring.
Not localization QA
We do not polish your Japanese copy. We tell you what rivals and buyers said this month.
Not a six-figure GTM retainer
Fractional Japan GM work runs $10k–$30k/month. Hapito is the intelligence layer at $600–$1,500.
Request a free specimen brief
Tell us your product and the Japanese competitor you care about most. We return a free sample in the same shape as the paid monthly brief. The signal we look for is simple: whether you then ask for monthly pricing.
Prefer email? Write kl@fireinbelly.com