Brief template Length: 2-3 pages Monthly brief

[Client product] · Japan competitive brief · [Month Year]

Covered competitors: [JP rival A], [JP rival B]. For expansion / international teams.

1. Competitor shipping and announcements

What each named Japanese competitor launched, partnered, or committed to this period, from 決算説明資料 and PR TIMES. No English secondary blogs unless they cite a primary source we open.

Source type: IR deck PDF, PR TIMES release URL, product blog on the JP domain

2. Pricing and packaging movements

List price changes, new tiers, initial fees, seat vs flat packaging, or “ask sales” shifts that change deal math.

3. What Japanese buyers said

Themes from ITreview and BOXIL, with JP quote + English translation when a line supports the point. Volume and recency noted when they matter.

「…Japanese review snippet…」 (English translation)

4. Category positioning shifts

How Japanese comparison articles and marketplace category pages are framing the space this month (who is grouped with whom, which jobs-to-be-done dominate).

5. One recommended action

This month’s action:

One concrete move the client can take in the next two weeks (battlecard line, pricing experiment, review-generation ask, partner script, or product gap to validate), tied to sections 1-4.